• Home
  • Projects
    • Branding
    • Email Marketing
    • Web Design
  • About
  • Contact
  • Instagram
  • Pinterest
  • LinkedIn
Allison Steele
  • Branding
  • Web Design
  • Email Marketing
  • About
  • Contact
Search Icon

Bringing ideas to life by creating beautiful and meaningful work for small businesses.

Graduated from Ball State
almost 20 years of design experience
Allison Steele Design in 2017
I love working with small businesses
I love getting to know my clients

Hi, I’m Allison and I’m based in Nashville, Indiana where I live with my husband and two kids. We built a home in the middle of nowhere where we raise our kids alongside a few barnyard animals. I love the country, gardening, cooking and all things design.

  • Services Offered

    Consultation
    Brand Development
    Email Marketing
    Website Design
    Print Collateral
    Signage
    Lifestyle Photography
    Retail Interior Design

  • Industries Served

    Garden Centers
    Landscaping Experts
    Event Spaces
    Brick & Mortar Retail
    eCommerce
    Education

  • Current Clients

    White Oak Gardens
    Bedner’s Farm & Greenhouse
    The Gardener’s Center
    Kennedy’s Country Gardens
    Dothan Nurseries
    Mount Liberty Farms
    Beech Grove Schools
    Brown County Schools

Independent garden centers aren’t just a specialty—they’re where my career began.

With nearly 20 years of experience in the design industry, my roots in the independent garden center world run deep. After beginning my career working with IGCs right out of college, I have continued to serve many of those same businesses throughout my career while partnering with garden centers across the country.

I’m based in the hills of southern Indiana, where I live with my husband, two children, our dog, and a small flock of chickens. Inspired by the beauty of nature, I bring my love of the outdoors, plants, and illustration into every brand I creates.

My philosophy is simple: a brand is far more than a logo. It’s the heart of a business—the feeling customers experience whether they’re walking through the garden center, browsing online, or engaging on social media. Every touchpoint should tell the same authentic story. I believe the best creative partnerships are built on genuine relationships, taking the time to truly know my clients so every project feels personal, collaborative, and lasting.

Let’s get started

Bringing ideas to life by creating beautiful and meaningful work for small businesses.

Let's Connect
Some brands aren’t just businesses, they’re a part Some brands aren’t just businesses, they’re a part of a town’s story. @jackandjillnutshop opened in 1967 and is one of the longest-running businesses in town. 

The goal for this rebrand was to honor decades of history and character while creating an identity that feels just as at home in the future. I took inspiration from the shop’s charm, both inside and out. 

The biggest challenge? The only existing logo was a rubber stamp that was probably almost as old as the shop itself. Now, they have digital assets that work everywhere from signage to social media to merch, while still feeling like the business customers have know and loved for nearly 60 years. 

#branding #branddesign #smalltownshopping #nashvilleindiana #branddesigner
Bedner’s Farm & Greenhouse / brand development, ap Bedner’s Farm & Greenhouse / brand development, apparel, print collateral, signage, email marketing, website design

#brand #branding #branddesign #independentgardencenter #gardencenterbranding
It’s always lovely to see a brand come together ac It’s always lovely to see a brand come together across so many touch points to tell a story. For Bedner’s, that meant creating a cohesive visual experience through apparel, store signage, wine labels and more — helping every customer interaction reflect the heart of their business.

@bednersgreenhouse is a thriving family farm, garden center, landscape business and winery in McDonald, PA. Grateful to be part of their continued growth and to help tell their story through thoughtful design.

Images provided and property of Kata Short Photography

#branddesign #signagedesign #gardencenterdesign #independentgardencenter #gardencenterbranding

@allisonsteeledesign

Allison Steele Design
Say Hello

317.437.0952

allison@allisonsteele.com

Based in Nashville, Indiana
available anywhere

Let's Work Together

I'm a freelance designer located in Southern Indiana. I love good things, good people and great design.

Let's Connect
  • Instagram
  • Pinterest
  • LinkedIn

©2026 Allison Steele | All Rights Reserved | Site crafted by Aubrey Strother