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Allison Steele
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a good brand tells a story.

  • Industry:
  • All
  • Garden Center
  • Event Space
  • Retail / eCommerce
  • Education

  • The Gardener’s Center

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  • Tidal Roots

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  • Mavericks, Icons & Geniuses

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  • Just Press Play

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  • Altum’s

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  • White Oak Gardens

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  • Mount Liberty Farms

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  • Bedner’s Farm & Greenhouse

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  • Kennedy’s Country Gardens

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  • The Whispering Shelf

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  • Westfield Washington Schools

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  • Benken Garden Center

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Bringing ideas to life by creating beautiful and meaningful work for small businesses.

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Some brands aren’t just businesses, they’re a part Some brands aren’t just businesses, they’re a part of a town’s story. @jackandjillnutshop opened in 1967 and is one of the longest-running businesses in town. The goal for this rebrand was to honor decades of history and character while creating an identity that feels just as at home in the future. I took inspiration from the shop’s charm, both inside and out. The biggest challenge? The only existing logo was a rubber stamp that was probably almost as old as the shop itself. Now, they have digital assets that work everywhere from signage to social media to merch, while still feeling like the business customers have know and loved for nearly 60 years. #branding #branddesign #smalltownshopping #nashvilleindiana #branddesigner
Bedner’s Farm & Greenhouse / brand development, ap Bedner’s Farm & Greenhouse / brand development, apparel, print collateral, signage, email marketing, website design #brand #branding #branddesign #independentgardencenter #gardencenterbranding
It’s always lovely to see a brand come together ac It’s always lovely to see a brand come together across so many touch points to tell a story. For Bedner’s, that meant creating a cohesive visual experience through apparel, store signage, wine labels and more — helping every customer interaction reflect the heart of their business. @bednersgreenhouse is a thriving family farm, garden center, landscape business and winery in McDonald, PA. Grateful to be part of their continued growth and to help tell their story through thoughtful design. Images provided and property of Kata Short Photography #branddesign #signagedesign #gardencenterdesign #independentgardencenter #gardencenterbranding

@allisonsteeledesign

Allison Steele Design
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317.437.0952

allison@allisonsteele.com

Based in Nashville, Indiana
available anywhere

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I'm a freelance designer located in Southern Indiana. I love good things, good people and great design.

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